Marketing Research Research Paper Example | Topics and Well Written Essays - 7000 words

Marketing - Research Paper ExampleIt has not bargonly reconfigured the way different firms do business and the way the consumers buy goods and services, but it has in addition become an efficacious instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E- merchandise is a powerful mother fucker used by different business organizations around the world. It is defined as the plow of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss mnemonic for how the mesh can be applied by all business firms for different e-marketing tactics. These 5Ss are selling, serve, speak, save and sizzle.E-marketing is also known to be the online marketing strategy utilized by different partnership whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been utilize e-marketing strategy in order to be competitive. From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are toilsome to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a joyride for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are efficaciously using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approac h now becomes integrated and more strategic.On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every(prenominal) company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the disposition of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have come out up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet. Within the business world, where competition is strict, internet marketing is one meaty marketing strategy applied by most industries. By taking Sainsbury and its online marketing as an ex ample, the consequence of budget in marketing communication can be understood further. Sainsbury has naturally allocated financial jut out in order to pursue its online services. Since this online access will allow the increased consumer access to Sainsbury, the budget dispense for marketing communication will eventually be resumeed through online purchases. True enough, Sainsbury was able to recover great profits out of the marketing communi