Time Conflict Between Work and Family

The relationship between the individual and work and family has changed dramatically over the years. Jobs and families both demand enormous commitments of time and energy, especially during peak years of family formation and career growth. Today, jobs usually consume a third of a person†s day. Americans put more hours in at work to support their families, creating more stress at home, which results in a work/family conflict, pushing parents into actually seeking more time spent at work to escape these pressures and tensions in the home. Juggling work and family life, particularly undesirable domestic chores, childcare and the increasing uncertainties and pressures of home life, are a few reasons for this battle for time spent between work and family. More effort and time is also put into work to achieve greater autonomy and job satisfaction in the workplace. This upward mobility work ethic is the heart of the American Dream. This work/ family conflict and the need for job satisfaction/autonomy in America is consequently fueled by this fast and furious pace of attaining the American Dream. These are some of the issues that are clearly depicted in the books Rivethead by Ben Hamper and The Time Bind by Arlie Russell Hochschild. Less time spent at home and more time spent at work creates a vicious cycle that is eating away at our home lives. These tendencies have become trends of an entire generation that may be placing more value on work-related achievements than on the necessary nurturing experiences of family life. The issues of family/work conflict and autonomy/job satisfaction are important issues in the sociology of work today because of the continuous social and economic changes that occur in our society and effect the welfare of American workers and their families. The Time Bind: When Work Becomes Home & Home becomes Work by Arile Russell Hochschild investigates the work/family conflict. Hochschild spent three summers doing field research at a company identified only as a Fortune 500 firm that Hochschild renames Amerco, which had also been credited on several different surveys as being one of America†s 10 most â€Å"family-friendly† corporations. Hochschild research consists of interviewing all employees in the company from the top executives to factory workers by observed working parents and their children throughout their hectic days. She followed six families through a whole day and much of a night, and sat on the edge of Amerco†s parking lot to see when people started work and when they left. This study raises disturbing questions about the impact of time on contemporary lives. The excessive demands of work create stresses at home because there is insufficient time to do everything. This is especially hard on women who bear the brunt of housekeeping chores, and on children, whose emotional needs require time with parents. Except for some older men, the people Hochschild interviews are aware of and concerned about the implications of this ‘time bind†. What is surprising, consequently, is their failure to take on reduced workloads, flex time, and other components of the company†s effort to help employees balance the demands of work and home. While supporting the existence of these policies, only a few employees take advantage of them. Fears about job security and career advancements are present, of course, but many employees were uninterested in such options because they perceived work, not home, as the less stressful and more emotionally fulfilling environment. With the employees family†s on the brink of disaster and parents feeling perpetually out of control of their children†s lives and their own, the office or factory floor ends up providing a sense of accomplishment, fulfillment, camaraderie and overall job satisfaction to these workers. Unfortunately, after uncovering this surprising reversal of standard expectations, Hochschild buries it by simply assuming it is a passion. By escaping from the home by going to work reflects a dynamic with costs, but it also suggests a need to reconsider common conceptions of what constitutes a satisfying life. Hochschild†s solution is a â€Å"time movement,† and organized grassroots movement that would join feminists with labor activists, professionals with the factory workers, men with women. Hochschild proposes that the coalition begin by pushing companies to judge on merit rather then time spent at work, to move to a 35-hour work week and to give workers across the board greater job security would begin to create a better family and work balance for its employees. Rivethead, by Ben Hamper, is Hamper†s description of his career as a General Motors factory worker in Flint, Michigan. A fourth generation â€Å"shoprat†, Hamper explains how an irresponsible father, numerous siblings, and his own tendency for laziness, drugs, and drinking pointed directly to a future in the factory, despite his inclinations toward poetry and music. This book is a glimpse into the life on the General Motors car and truck assembly line, showing the lived experiences of people that have now become transparent voices in mainstream American society. In 1977 he reluctantly began working in the cab shop at GM. Ranging from his experience to his retirement ten years later, Hamper writes of the monotonous blue-collar work of factory labor in a very dark humor manner. Hamper describes his factory job as very monotonous, filled with repeated layoffs and call-backs. Hamper and co-workers participate in extensive daily on-the-job alcohol and drug consumption in attempts to pass the time of their mind-numbing, repetitive nature of work. Hamper is perceptively critical of American business management, practice, and values throughout the book, and nearsightedly finds little worth or integrity in his fellow workers as in himself. The lack of desire to climb the career ladder, even finding ways to avoid work altogether, is quite prevalent throughout the book as he seeks to please no one, not even himself, even though he succeeds beyond even his expectations. The major issues in Rivethead that are to blame for this type of worker behavior is the lack of job satisfaction along with work/family conflicts. Besides Hamper†s quest to go bowling with GM chairman Roger Smith, Hamper is constantly displaying a need for an easier and more rewarding job. Other issues not related to actual job duties affect worker job satisfaction as well, such as the desire to more comfortably combine work and life. The work/family conflict is seen through the time constraints that limit him and other factory workers from spending time with family. These time constraints create added stress at home on top of the existing problems that cause for a dysfunctional family. These stresses push parents/spouses into escaping these home ridden tensions by working longer hours in the factory. The less time spent at home and more time spent at work creates a vicious cycle that is eating away at all American families. The two major issues of work that I am going to analyze from a sociological standpoint are the work/family conflict and autonomy/job satisfaction. In The Time Bind and Rivethead, the issue of job satisfaction is seen through Hochschild†s and Hamper†s depiction of the priority levels of the employees† jobs and their families as seen in their lives. In The Time Bind, Hochschild†s sample was small and all her subjects worked for the same company, she found that both mothers and fathers were choosing work over home. The couples she observed regularly chose not to take advantage of the company†s policies regarding family or personal time, and they had come to find the workplace more comforting than the tensions of home and family. There is a terrible lack of support for families in the workplace in general, and work is perceived as more pleasant than home because at least at work parents are supported and know when they are doing the right thing or the wrong thing as opposed to home. Even though the job satisfaction factor varies between levels of responsibility, the accomplishments felt in the workplace versus the home is quite large. In Rivethead, the issue of job satisfaction as depicted by Hamper is seen through the effects if shiftwork on the factory workers families and social lives. Plagued by constant exhaustion and obsessed with not getting enough sleep, factory workers suffer from high levels of irritability, mood swings, and stress. All of these create complications in family relationships. Factory workers often work long hours and either conform to their family†s routine, or follow a routine of their own, otherwise they are forced to live to some extent, independent of their families as in Rivethead. The working conditions in factories play a large role in the lack of job satisfaction, â€Å"†¦ hen someone works hard all day in a smoky chamber full of sludge, noise, armpits, beer breath, cigar butts, psychos, manic depressives, grease pits, banana stickers, venom and gigantic stalking kitty cats†¦. â€Å", (Hamper:116). These work conditions are quite disturbing and inhumane to the welfare of the worker. The constant need for job satisfaction and feelings of accomplishment and autonomy is quite evident throughout the book. â€Å"There were so many of us shoprats that we were all just part of some faceless heard. â€Å", (Hamper:40). Because job satisfaction differs between levels of work and responsibility, other contributing factors, such as work and family conflict, can affect job satisfaction. Hocschild†s and Hamper†s books depict the work/family conflict as though the family is gradually being shoved out of the mainstream of American social life. Hocschild points out that the battle for time is definitely present. She raises questions like how we should be judged, either based on the hours of work we put in or our accomplishments while at work, â€Å"The time a worker works in and of itself, has to count as much as the results accomplished within that time. Time is a symbol of commitment†¦. whether time mattered more than results was a key point of contention. But it became buried in the company†s rhetoric. † (Hocschild: 69). The ultimate effects of long work hours on our lives have long term consequences on home life that become difficult to justify to our families. As in Rivethead, work seemed to function as a backup system to a destabilizing family, â€Å"My marriage to Joanie was quickly beginning to crumble. Between my nightly beer-bombing over at Glen†s and our continual teetering on the brink of poverty†¦. here was only one antidote to our marital woes; finding me gainful employment†¦. she was the breadwinner and I was the louse. The parallel between my behavior and my old man†s was something that didn†t escape me. â€Å", (Hamper:26-28). In the past decade, socio-economic conditions have contributed to the need for dual incomes for families. Dual incomes call for both parents to work, hence, no one is home with the children. In the past, it was the norm for women to stay home having a more expressive role in the family; taking care of children and providing emotional support for the family. Presently, women tend to feel that their traditional roles as child bearers and homemakers must be supplemented with a sense of achievement outside the home. This need for achievement through job satisfaction for men and women can have positive and negative effects on children. A child who observes the competent coping abilities of a working parent learns how to cope with life†s problems. The parent is then perceived as a positive role model. It can render a child to be more emotionally mature and competent in dealing with responsibility as needed for schoolwork and extra curricular activities. The negative connotations hard working parents and their children experience are much more drastic on the worker and the family. The aspects of parenting that are affected when faced with longer work hours are quality, quantity and content of time spent at home. The pressures and stresses may be created by ourselves in our home-life and only reinforced by the workplace. Different economic, social, and political surroundings foster our stress that set the stage for an overall reduced quality of life as seen in The Time Bind and Rivethead. Because society has changed, the family†s function within society has changed as well. Work/family conflict and the need for job satisfaction/autonomy have required parental and family roles to become modified to meet these changes. Jobs and families both demand enormous commitments of time and energy on the worker, especially during peak years of family formation and career growth. These controversial issues are clearly depicted in the books Rivethead by Ben Hamper and The Time Bind by Arlie Russell Hochschild. Less time spent at home which creates work/family conflict and more time spent at work in an attempt to develop more job satisfaction/autonomy creates a vicious cycle that is depleting family values and home lives. Sadly these trends are becoming more popular of an entire generation trying to compete in a global market where higher value is placed on work achievements, struggle for upward mobility and job satisfaction rather than on the satisfaction of family life and concerns. This work ethic has always been the heart of the American Dream, to work hard, move upward in your job, and be financially sound. Yet, the positive motives for success in our jobs is to blame for the negative consequences of the difficult task of creating an equal balance between work and very important satisfactions of family life. The demands and effects that society place on every American worker to keep up with the rate at which our society is competing in a fast paced global economy raises the question as to where our priorities lie, in the family or in the work? â€Å"Work may not ‘always be there† for the employee, but then again, home may not either. † (Hochschild:201).

Case Analysis of Airline Industry in India Essay

INTRODUCTION Aviation Industry plays an important role in the economic growth of anation. It not only promotes international trade but also provides an effective and fastest means of transportation across the globe. Today, in the world of globalization and cut throat competition the value of time has become more precious. The history of Indian Aviation industry lies back in the year 1912.The first domestic flight was taken between Delhi and Karachi by the Indian State Air Services. Tata Airlines started with an air mail service in the year 1912.It was renamed as Air India in 1946. There were few players at the time of independence including Tata Airlines, Indian National Airways, Deccan Airways .In 1953 ,the government nationalized the airlines via the Air Corporations Act 1953. Two separate entities came into existence Indian Airlines which was the merger of the already existing domestic Airlines and Air India International. In the year 1986, private players were granted permission to work as air taxi operators which included Air Sahara, Jet Airways, Damania Airways, East West Airlines, Modiluft and NEPC Airways. In 1995, government granted scheduled career status to six private air taxi operators. But all the players could not survive and by 2003 Jet Airways and Air Sahara continued. Air Deccan entered the market in 2003.Air Deccan gave India its first Low Cost Carrier (LCC).Later on, other players also entered the market including Kingfisher, Paramount, GoAir, and Indigo. The year 2007 was the year of merger and acquisitions –the Jet-Sahara deal, the Kingfisher-Deccan deal, Indian-Air India. Full service airlines were forced to drop fares as well though their minimum fares tended to be still higher than those offered by the â€Å"low-cost† carriers. These low fares attracted leisure travelers to fly by air. The overall growth rate of the market was about three times faster than the growth in business travelers. The proportion of business travelers on full-service carriers such as Jet Airways came down to about two-thirds. OBJECTIVE The present study aims to identify the most important factors responsible for the performance of both public as well as in private low cost airlines, to compare and contrast on the basis of collected data and to suggest some adequate measures of improvement. The three major airlines making waves, for different reasons, in the Indian airlines industry are Air India, Kingfisher and Indigo. So in this paper we try to compare and analyse the reasons behind their successes and failures. We will be comparing the above mentioned airlines on the basis of their business models, scope for expansion, management practices and current operations. We try to compare and analyse the reasons behind their successes and failures. INDIGO Indigo is the exception to the rule in the Indian Airline industry as of today,being the only profitable Airline in the financial year ending March 2012. Despite having entered the market in 2006,Indigo has rapidly climbed up the ladder to become the second largest domestic carrier. Its market share increased from 5% in the first quarter of 2007 to 10.3% in first quarter of 2008 to 15.4% in December 2008 to a whopping 27.6% in September 2012. This growth rate of Indigo is expected to continue as the Airline increases its capacity on the domestic as well as international front.In addition,it also has massive fleet orders in the pipeline to sutain future growth. IndiGo currently has 51 A320s in its fleet, with more than four times that number of aircraft on firm order with Airbus. All the planes have exactly the same configurations, having the same engines, same number of seats in one class configuration. Load factors have also been strong throughout with an average load factor of 86.3% in June 2012 when the Industry’s average was 75%. Following are some of the strategies the airline has adopted which enable it to scale to the top in a span of 6 years: 1. Low cost,single class model- It has its low cost, single class model. Indigo retained its policy of offering one class of no frills service on a single type of plane. They have set a record for using the lightest passenger seats in India which weigh only 12.8 Kgs. They have started using paint which overall weighs 50 Kgs less. Such weight savings are negligible on their own but collectively ,they have helped Indigo to cut on costs and function as a â€Å"low cost airline†. 2. Maintaining a young fleet:Indigo uses the strategy of selling and leasing its planes,thus helping the airline to constantly replace its fleet,hence preventing the need for major checks and repairs. 3. Excellent Quality of Service: Some of the reasons for the outstanding quality are as follows: a. The management and staff are hired only after the CEO meets with each of them individually. b. The airline also employs far lesser number of people as compared to other airlines. c. The airline has trained its crews to de-plane the passengers in 6 minutes and unload the baggage in 10 minutes. It regularly acheives Turn around times of around 22-25 minutes(Industry Average being much more than 30 minutes). The lesser the time taken at the airports, the more the airplane can fly and earn more 4. Reliable and On-Time Service: Indigo’s Management has tried to attract customers with more than just low fares. An important factor is its on-time performance of 94 per cent – much higher than its other rivals. For instance, to ensure that its flights depart and arrive on time in spite of the dense fog that envelops Delhi and other northern cities without fail every winter, IndiGo has one of the highest percentages of pilots who are trained to fly under such conditions. IndiGo has set up a centralized operations control center which monitors the weather, anticipates delays and provides advance information to the ground staff in case an aircraft requires some repair or maintenance while it is airborne so that the engineers are ready to rectify the problem to save time. 5. War on Costs: d. On an average, an IndiGo aircraft flies for around 12 hours a day, compared to eight to 10 hours logged by most competitors. The extra hours allow it to undertake one extra flight daily, which translates into more seats and revenue. e. To reduce its cost of holding inventory of components, IndiGo has done a tie-up with Air France under which the French airline will stock components required by Indigo. In this way, the Inventory will not be in Indigo’s Books. 6. Additionally trained pilots: According to the latest figures released by the civil aviation ministry and the Directorate General of Civil Aviation, nearly 38 per cent of IndiGo’s pilots are CAT III compliant or are able to fly under low visibility. Even full service airline Jet has only 22 per cent of its pilots trained to fly under fog. Indigo has realized well in time that to sustain in this competitive industry, it needs to deliver on its promise and it seems to be doing so pretty well, especially in the domestic front. Kingfisher: Air DeccanLaunch: August 2003Low, variable fare, no frills. Only Economy Class. Mix of metro and cross-country destinations.Was acquired by Kingfisher and later renamed Kingfisher Red| Kingfisher AirlinesLaunch: May 2005Current Fleet: 94Variable fare, all frills. Single Kingfisher class. Premium in-flight service. Only metro destinations.| Collapse of Kingfisher Airlines â€Å"Kingfisher! King of good times† is seeing its worst time in recent months. All the ‘service with glamour’ provided by Vijay Mallya is not looking so glamorous at the closed ticket counters. Several flights have been cancelled and Government is swinging between the idea of shutting down or not shutting down the service. The losses incurred by the kingfisher are around 7000 crores. Revenue department is also blaming the airlines for tax evasion of another 2000 crores. His shares tumbled around 19 percent at BSE. There are numerous reasons for the present condition of the kingfisher airlines: Every big business needs an expert team of CEO and other officers look into the day to day activities. But here the scenario was different. Mallya kept this business under his direct control and this was one of his biggest blunders. This caused a major mismanagement and confusion among the employees. Administration of India’s second largest aircraft service was going down the lane. Mallya group continuously blamed Government for the dismal performance of airlines. To balance all this, they started cutting the salaries and perks of their staffs. They didn’t get their salaries on time due to which they refused to come back on job. Sometimes they also vented their anger and misbehaved with the passengers adding fuel to the fire. Another reason for its collapse is the takeover of Air Deccan in 550 crore acquisition. There were mixed reactions, some saying that it can be a disaster and some saying it to be a wonder. Kingfisher owned around 26 percent stake. Major advantage was that engineering and aircraft cost decreased due to almost same routes. But Kingfisher incurred losses of Air Deccan also. That’s when Vijay Mallya tried his luck and gave birth to a new low cost carrier ‘Kingfisher Red’. It was awarded death sentence in few years although low cost carriers were at its best. He provided goody bags and air hostesses provided a beautiful sight with their 24*7 ‘Pan Am† smiles. So customers started choosing Kingfisher Red over its mother brand because of same facilities with cheap prices. Kingfisher Airlines started incurring losses as it was typecasted as mainly the aircraft for the riches. Mallya started decreasing business class seats and routes to compensate the losses. Again when Mallya was already in turmoil, he tried another shot to ruin himself. He did not cared about his domestic flights and started the service on the international routes where competition was even higher with better facilities. This again provided him with losses. To compensate for these losses Mallya took loans from banks including SBI and many private banks with share from its UB group as collateral. It even collateralized its brand name ‘Kingfisher’. Now the group is asking for some time and easier interest rates that may help it to recover. But with rigid attitude of banks, it’s looking like a no win situation for Mallya group. Tax authorities have already frozen its bank account for the nonpayment of dues. Now only time will tell that what will be the future of this ‘once most stylish and attractive’ aircraft carrier. AIR INDIA Air India is considered to be India’s National Flag carrier. On October 15 1932, J.R.D Tata took from Karachi in a tiny light single- engine flight to Mumbai. It was known as Tata Airlines during those days. In the year 1946, it was renamed as Air India .In 2007, it was merged with Indian Airlines .The official name of the registered airline is National Aviation Company of India (NACIL) .However Air India was retained as the brand name for NACIL as it was well known at home and abroad. Air India Crisis 1. Merger and its Outcome Though operating in one of the fastest growing airline market in the world, both Air India and Indian Airlines were suffering losses before the merger in April, 2007. The former is plagued by the ills of bloated workforce and ageing fleet, the later a largely domestic operation that has been ceded market steadily to nimbler privately owned rivals for the past decade. Thus, in an attempt to revive them, the Government of India decided to merge the two entities and a new enterprise called National Aviation Company of India (NACIL) was formed. After the merger, in the first year of its operation was planned to focus on the workforce beginning with a management team of 400 people. The plan was eventually to split the carrier into five strategic units: Passenger, cargo, ground handling, MRO and low-cost airline. Five CEO would be heading the units and would report to one group chairman and MD. But as it turns out, the managers of the two carriers have little independence. They have to wait for Ministry of Aviation approval for taking not only major decision like buying new aircraft but also on routine business issues like new routes. According to Kapil Kaul, CEO of the Centre for Asia Pacific Aviation’s India, the government will ultimately privatize the carrier. But the ground picture was different. The management did not take any step to help in the process of privatization rather it was busy smoothing the ruffled feathers of the unions. Most of the wage agreements and seniority issues were cleared before the merger. But most of the issues were not resolved by the Air India management, which led to pilot strike and huge losses. 2. Disparity among pilots During the time of merger it was promised by the management that both Air India and Indian Airlines pilots would receive same amount of compensation. But in reality pilots of erstwhile Indian Airlines were angry for not getting the same pay as their colleagues of Air-India for doing identical job and working in the same organization. 3. Unplanned Cargo Operation It was decided during the merger a separate division handling cargo would be formed. Thus Indian Airlines limited (IAL) signed an agreement with M/S Aeronautical Engineers Inc, Miami, US, in 2006, to convert five B737 aircraft into freighter aircraft for retail courier service at a cost Rs 41 cr. All five aircraft are now grounded. Even when they were leased out to private players in 2007 and 2009, it resulted in a loss of over Rs 29 cr. This startling revelation came after the Comptroller and Auditor General (CAG) scrutinised the National Aviation Company of India Ltd (NACIL) accounts. This shows clearly the management has plans to lift Air India’s image and recover it losses. Due to improper execution it always resulted in huge losses. 4. Reasons for increasing losses and debts Around July 2011, the cumulative loss and debt burden of state-owned airlines stood around whopping Rs 67,270 crore. Its debt burden stood at Rs 46,950 crore – Rs 20,185 crore worth of aircraft loans, Rs 22,165 crore working capital loans and over-dues of Rs 4,600 crore. The national carrier has to repay a whopping Rs 20,415 crore worth of loans before the end of this fiscal year. High aviation oil prices, rise in wages and competition from other airlines are causing state-run Air India to incur Rs 600 crore monthly, as income is around Rs 1,100 crore and expenses at Rs 1,700 crore. Besides, the Government is paying interest on working capital and procurement of aircrafts. 5. The series of government infusion Against the backdrop of the state-owned airline’s massive cumulative loss and debt burden of about Rs 67,000 crore in July 2011, the Group of Ministers(GoM) headed by Finance Minister Pranab Mukherjee granted approval for the Rs 1,200 crore equity infusion. The GoM has also granted approval for payment of Rs 532 crore for operating VVIP and rescue flights for the government and formation of strategic business units for ground handling. The Government on July 18th released Rs 265 crore to Air India to partially clear the interest burden to banks. Air India has borrowed loans from a consortium of 22 banks led by SBI. Bank of Baroda, Punjab National Bank and Bank of India are the three biggest lender of the airline. Central Bank and HDFC are the other key lenders. Air India has defaulted interest due on the working capital debt which is Rs 22,100 crore. 6. Routes Discrepancies The CAG report in May complains that Air India kept various routes operational despite suffering heavy losses: â€Å"Despite its critical financial position, the national carrier continued with routes which were rendering cash losses in domestic and international sectors.† The report refers to the India-US sector where Air India operated 10 international routes during 2005-09. By 2008-09, these routes were incurring losses. One route of Chennai to Bangkok with 95% passenger load capacity was cancelled and Thai Airways got the major pie of this shocking decision. Air India has not been able to inform the ministry and pilots why such a decision was taken. Another profitable route in the Middle East was reduced to just one flight a week. Conclusion Almost all the airlines in India are facing financial difficulties. There are couple of factors that account for this. One factor is the inability of the airlines to reduce costs, and the other is the â€Å"irrational† pricing that set in after the advent of LCCs.. They have chased market share, i.e., revenue maximization and forced the incumbents to match their low prices. They have been successful in taking the market share from the Full Service Carriers (FSCs). While revenue maximization may seem like a good short term strategy to enter the market, sooner or later, the LCCs have to be become profitable. These depressing financial conditions can lead only to two types of outcomes for the airlines—either some of them go bust in a market shake-out or they merge/get acquired by other airlines or business groups. 2007 became a landmark year in the industry because of the major consolidations that took place during the year. The airlines’ plans to expand capacity and replace ageing fleet aggressively should enable them to meet this growing demand more efficiently. But in the near term, they have to face significant challenges such as: 1. Realizing the benefits of the consolidations. 2. Realigning their competitive strategies to become profitable. 3. Pursuing aggressive cost reduction. 4. The availability of capital. 5. Constraints due to poor infrastructure for aviation in India. BIBLIOGRAPHY For the purpose of this paper, assistance has been taken from * EBSCO database for different research papers on LCC models and Information about Indian Airline Industry * Aceanalyser to get the Net Sales of different brands year wise * Euro monitor to get information about the background of the company competitive strategies * Different Airlines websites for the information * DGCA site for the growth about Indian Aviation Industry and the market shares of different players * Newspapers and Magazines to look into the advertising strategies of different brands * www.livemint.com * www.theindusview.com * http://www.centreforaviation.com * www.airfleets.net * http://www.indiainternalflights.com

A Competitive And Strategic Corporate Analysis Marketing Essay

A Competitive And Strategic Corporate Analysis Marketing Essay Introduction The airline industry is one of the most difficult business sectors where competition has proven to be extremely difficult among the many different competing airline services available around the world. Many airline services in the past have experienced disastrous business cycle, timeliness and overcapacity issues. Moreover, the different airline services also complain of their experienced difficulty in differentiating themselves from competition. These airline services also maintain such high-risk profiles because of such high expectations from their customers (Wirt, Heracleous & Pangarkar, 2007). Singapore Airlines, one of the strongest and famous airline service providers, remains to be one of the most profitable airline companies in the world today. Several reasons can be attributed to the huge success that Singapore Airlines enjoys today. One is its strong brand management strategies driven mainly by its excellent line-up of top-management and boardroom employees. S ingapore Airlines is composed of many dedicated and professional employees both in its front and back-end office who serve as the drivers of its solid brand strategy (Roll, M. 2010). Singapore Airlines is truly a global and diversified organization unified by one aim of delivering excellent quality and service to its customers. What separates this airline from other airline service companies is its heavy investment in building and maintaining its solid brand equity. The Singapore Airlines brand is known for its consistency in delivering its primary message to its consumers which is â€Å"Singapore Airlines- A great way to fly† coupled with its dedicated and honest delivery of that communication message to its consumers (Roll, M. 2010). The brand strategy of the Singapore Airlines is centered on its world-class in-flight experience: the warmth and hospitality of the Singapore Girl, its excellent service and its focus on the customer. Whereas other competing airline services al so tried to pursue the path that Singapore Airlines has taken, no other airline has matched Singapore Airlines in terms of its honest commitment and consistency in delivering its brand promise to its consumers (Roll, M. 2010). As a result, the Singapore Airlines brand managed to deliver excellent financial results through its three-fold strategy: a.) Avoiding knee-jerk reactionary behaviors on any price changes and consistently deliver the brand benefits in order to maintain a high revenue b.) Cut down the costs by pursuing ownership of the best yet most cost-efficient aircrafts and properly responding to increases in fuel prices and c.) Remaining true to the brand in terms of consistency in delivering service to drive up profits (Roll, M. 2010). Background This report-based paper on the â€Å"Competitive and Strategic Corporate Analysis of the Singapore Airlines† aims to evaluate the Singapore Airline’s actual application of the various analytical and planning tools i n Strategic Management. This paper will also discuss the overall strategic posture of Singapore Airlines at the corporate level, that is, whether it is pursuing a global strategy, multi-domestic strategy, international strategy or transnational strategy. Also, this paper will also evaluate whether the company’s management structure and philosophy is aligned with its overall strategic posture. Finally, this paper will come up with a list of recommendations with regard to the company’s strategic focus. Several recommendations will be presented in order for the company to improve and maintain its competitive position.

Copmleat my resarch Essay Example | Topics and Well Written Essays - 1000 words

Copmleat my resarch - Essay Example The participation was anonymous. The questions used in the interviews were semi-structured. The first part of the interview consisting of six questions involved gathering some demographic data of the subjects. Some of this data is summarised in the table below. Personal names and the departments they work in are not included. This was followed by the further questions directly related to the purpose. Gender Age Home town University Interviewee 1 Male 39 Jeddah King Abdul Aziz University Interviewee 2 Male - Jeddah King Abdul Aziz University Interviewee 3 Interviewee 4 Findings from interviewee 1 The actual responses from the first interview are contained in Appendix B1. A summary follows. The department at King Abdul Aziz University began offering rich educational resources in multiple media for both real-time and asynchronous communication between instructors and learners nearly five years ago. Their distance education students receive the same, and their academic programmes are ful l of activities, animations and simulations. Student participation takes place through online discussions and group assignments and the material is available all the time from anywhere at their own convenience. The deanship is actively involved in research projects to ascertain student levels and satisfaction, and feedback ensures continuous improvement. Experiences are also shared with other institutions to develop collaboration and learn new things. The department’s objectives and goal is to â€Å"effectively contribute and support scientific development witnessed by the kingdom in general and King Abdulaziz University in particular†. Thirteen services are listed under the departmental contributions, which include (but are not limited to) the following: Provision of technical services Supervision of software programs and database Maintenance and monitoring of distance learning systems Updating software programs for raising the efficiency of educational processes The web applications in use by the department are an e-learning management electronic system (EMES), a virtual classroom system called CENTRA, the KAU electronic exam system and mobile learning. EMES is an integrated computer system for managing the educational process and facilitate interaction between students and faculty members. The CENTRA allows for instructors and students to participate in real time lessons and discussions with the aim to improve students’ learning experience. It is accessible via the Internet 24/7, and during the sessions, all tools are accessible at the discretion of the instructors such as questioning, drawing and participation. The KAU electronic exam is designed to provide an interactive experience for periodic tests and end of semester exams. The material is motivating and provides accurate data. It assesses achievement and provides reliable data. KAU also has plans to introduce mobile learning for mobile phones to enable to students to learn at thei r convenience. The method used for managing web projects is PMP. The website is updated whenever the need arises or new events occur and a link is available on the site to measure user satisfaction. The interviewee among a web development group used these methods. Its advantages are that everything is clear and there is a big documentation. As far as using agile methods is concerned, the interviewee had used it over a year ago but did not have much information about it and was not sure which kind

The Hair Emporium Research Paper Example | Topics and Well Written Essays - 1000 words

The Hair Emporium - Research Paper Example While a franchisor should ideally provide assistance and financial advice to their franchisees as discussed previously, it is important to understand that it is highly unfavorable for Rolando and Rosa to disclose certain types of accounting records and financial records to their franchisees. Most importantly, the financial information that should not be supplied to the franchisees includes computations of costs per unit and other unit-based data which has the potential to outline the inputs of the Hair Emporium in a comprehensive manner. The reasons why Rolando and Rosa are discouraged from providing this information can be represented in terms of the inadequacy and misleading nature of these figures and the competitive threats that are posed by the public disclosure of this data. For example, if provided with unit performance including variable costs that are incurred on material, labor and supplies the franchisee maybe misguided by the financial records as they cannot be applied to the franchised outlet of Hair Emporium. Moreover, the availability of this information to the businesses’ U.S-based competitors would threaten the success of the hair salon in the new country. The completion of balance sheets and operating statements on a monthly and yearly basis is critical to the analysis of the company’s financial position. An accurate examination of a firm’s financial position not only facilitates decision-making but also equips managers and business executives with the tools that are required to evaluate the present scenario and future possibilities for the business. By assessing the financial statements, senior management can discern whether the company has been able to achieve the designated corporate objects such as profit-maximization, survival or increase in market share. Through the completion of the balance sheet and operating statements in a timely manner the financial position of the firm and the result of business operations can be examined (Solomon et al. 1990) to detect any impending risks that may adversely impact the organization and develop a contingency plan to cope with these risks. As owners of the franchised business, Rolando and Rosa can opt to complete their balance sheet and operating statements on a quarterly basis rather than creating these financial statements for every month. This decision would allow them to keep track of the business’ financial position as it appears every three months in the financial calendar. However, a consequence of this selection would be that Rolando and Rosa would not be able to continually assess the development of their business in the United States during the first crucial year of the commencement of operations. At this point, it is imperative for Rolando and Rosa to closely monitor the progress of Hair Emporium in order to identify any potential problems and issues that may hamper the growth of the business. Thus, adopting a quarterly system for the comp letion of financial statements would not be suitable in this scenario. Under the provisions of the franchise agreement, Rolando and Rosa would be entitled to provide the franchisee with initial services that also involve the formulation of financial records and advice related to bookkeeping (Epstein, Nach and Bragg 2009). Local conditions, regulations and

Finance Paper 2 Essay Example | Topics and Well Written Essays - 1000 words

Finance Paper 2 - Essay Example This allocation is mainly to meet the cost of the games preparation. When the central funded elements are included, the total cost to the public purse is estimated to be 9.3 billion pounds. The total budget of the London Olympic organizing committee who is directly responsible for staging the games is estimated to be 2 billion pounds. This is for covering all operational costs. These operational costs are will be met from revenue coming from sale of broadcast rights and ticket sales. The London committee will not finance any sort of capital expenditure. The international Olympic committee requirements necessitate an undertaking that the government is the ultimate guarantor for funding the Olympic Games. The Olympic delivery authority which has been established for ensuring the physical infrastructure has an overall budget of 8.1 billion pounds. However it has been anticipated that the final costs will be around 7.3 billion pounds only. All these budgets are financed by the national l ottery which amounts to 2.2 billion, the GLA Olympic council tax percept amounting to 0.6 billion. Other London 0.3 billion and the central government 6.2 billion pounds. The Olympic village which was to be built using public finance is to be sold off after the games. By June 2010 almost three quarters of the required finance was collected by the committees (Berman). . The Olympic movement of the world consists of large global multifaceted organizations with the IOC as its head. The IOC is not a governmental or United Nations organization. Initially the IOC which was run by wealthy people funded the games from its own pocket. But the growth and popularity and increase in the value of broadcasting rights created independent sources to run the games. One of the significant revenues consists of broadcasting rights sale which has grown rapidly during the century. It was around a million dollars in the Rome Games of 1960 and touched 1700 million dollars during the 2008 Beijing games. The growth has been dramatic since the 1960 games. The key element to the increase was the advent of satellite broadcasting which enabled to beam the television signals to homes instantly. It is to be noted that the broadcasting rights for the Olympic Games are totally owned by the IOC and not by the games organizers.

Per3 Gene and Diurnal Preference Lab Report Example | Topics and Well Written Essays - 1000 words

Per3 Gene and Diurnal Preference - Lab Report Example The forward and reverse primers were chosen for PER3 gene and they were added to the PCR tubes along with crude DNA, polymerase buffer, Taq polymerase and DNTPs.   Forward and reverse primers are chosen based on the sequence of the PER3 gene. The primers must have the unique sequence region of each gene that is not present in any other gene.   The chance for primer – dimer formation is high because of many reasons. The annealing temperature may not be correct or the template may not be proper or the DNA may have contaminants. To prevent the primer – dimer formation, the above points must be taken care off. DNA polymerase buffer helps to increase the dNTPs binding with the DNA template. Taq polymerase enzyme polymerizes double stranded DNA formation. It acts as the catalyst for the amplification reaction.The master mix was prepared according to the instructions. The tubes were then placed in the PCR and the amplification was performed. To check the success of PCR amp lification, the amplified PCR product was run in the agarose gel electrophoresis. 1.2% agarose gel was preared and casted in the casting tray. The electrophoresis box was filled with the electrophoresis running buffer and the DNA products were loaded in the gel with the loading dye. DNA ladder was loaded in the first lane and the samples in the other lanes. The positive control was a readily avalilable one and the negative control was distilled water. The postive control enables us to make sure that the separation of the DNA bands.

PROJECT DESCRIPTION Essay Example | Topics and Well Written Essays - 250 words

PROJECT DESCRIPTION - Essay Example Particularly, I focused on the water conditions, depth, and flow. The experimental research took various routes; however, my first observational study was the water conditions. Apparently, the samples of the water revealed a substantial amount of Algae, which is a type of bacterial substance produced by duck week and sewage residues. Through further research into algae, I found that there is a way of filtering this algae bacterium into a mineral. According to research, this is said to be good for muscular a joint conditions. Having found out this possible, I wanted to talk this further. Therefore, I decided to design a thermal pool whereby I would use the algae as the healing mineral. In the course of enriching the discovery, I will have a three-floor building beside the thermal pool. The ground floor will serve as the changing rooms as well as toilet facilities. The first floor would be the lab area for important experiments and presentation of findings. Subsequently, it will constitute a gallery space where the bacterial findings and different filtration as well as a recycling processes display. Most importantly, this will include the bacterial filtration process for the Algae collected, the sand filtration process which is used to recycle the canal water to the thermal pool and third the recycling process of the used thermal water channelled back into the canal. In essence, the water is pumped from the canal into pipes using a pressure pump, which then pumps to the roof of the building. Conceivably, this is where all the filtration processes take place, opened into a valve, which lets the waterfall down into the pool

Technological Forces of cars industry Essay Example | Topics and Well Written Essays - 500 words

Technological Forces of cars industry - Essay Example In addition, new materials that make the car lighter will enable the manufacturers to increase fuel efficiency whether they are powered by gasoline, electricity, or flex fuels. Technological forces will result in cars that go farther for less cost. Electricity is the fuel of choice for many people that see it as sustainable and environmentally friendly. It can be produced from solar or wind and can utilize hydrogen through the use of fuel cells. However, the battery has been the weak component in the system. They are traditionally heavy, dirty, have a limited storage capacity, and a short lifespan. Lithium Ion batteries do offer some promise as improvements have been made in recent years. Don Hillebrand, director of the Center for Transportation Research at Argonne National Laboratory "believes that the ultimate medium for electric vehicles' batteries may well be lithium ion, the same material used today in batteries for laptop computers" (Orzech, 2007). Lithium Ion is poised to replace the existing battery technologies of lead-acid and nickel-metal-hydride, and the new high-end electric roadster Tesla is powered by 6800 lithium batteries. As the industry bridges the gap to the totally electric automobile and a move away from gasoline, the interim period may be fuelled by natural gas. Natural gas is a technology that has been largely overlooked due to a few disadvantages.

Budget Management Analysis Essay Example for Free

Budget Management Analysis Essay Cost variance is a way of showing the financial performance of a project. It is the mathematical difference between budgeted cost of work performed, and the actual cost of work performed. Both budgeting and forecasting are financial projections. Looking at the differences between forecasting and budgeting, forecasting is broad in scope and part of strategic planning whereas a budget is more specific and detailed, with expenditure heads specifically matched to sources of income. Cost variances may be either positive or negative figures. Negative figures happen if you spend more on a project than you allowed in your budget. Positive figures result if you spend less on a project than the budget predicted. Negative cost variance figures are almost always a bad thing for a business, as companies cannot always guarantee they can come up with the funds to cover the excess cost. However, positive cost variances are not always good for a company, either. For instance, if customer service or good quality parts are sacrificed for a positive variance, a business may not sell lose clients. Cost variance figures must be examined in the context of the business to determine the true impact those numbers will have. Managers use budget management analysis as a device to make sure that all resources available are being used efficiently. The budgets are determined yearly and are based upon the previous year’s budget and variances. Benchmarking gathers information of the performances and processes from similar organizations and compares the data to help with making improvements. Cost Variance in Budget Management Various strategies are used to control budgets; managers and the chief financial officer of most healthcare organizations have the tools needed to manage the budget. By managing the budget the organization will be better prepared for the financial forecasts, which are the company’s future expenses. Some strategies and tools that will assist with managing the budget are zero based, activity based, performance based, cost variances and benchmarking. Zero based budgeting analyzes every expense within an organization and justifies the need and cost of each. Activity based costing is the gathering of the operating cost data, which is assigned to specific activities such as engineering. The performance dashboard uses the metrics of performance and analyzes the root cause of financial problems. Cost variance analysis looks at the differences of the actual cost and expected cost of an expense. Motivating the staff and informing them of the budget goals is another strategy that may be used to help the organization succeed (Nayab, 2011). Expense Results The expense reports show the difference between the budget and the actual amount spent and the result is called the variance. Variances may be within the budget which is favorable, or over the budget which is unfavorable. The variance is used to predict the budget for upcoming years, help with spending during the current year, and help with evaluating the managers and their departments. To determine the cause of variances the managers must investigate and justify to upper management why the variance occurred. There are a variety reasons for variances, which must be identified and controlled if possible. While analyzing the nursing expense results from various units for a pay period, there were some favorable and unfavorable variances. While reviewing the expense record the paid productive hour’s variance was within the budget and the paid nonproductive hour’s variance was 60 hours over the budgeted hours. The unfavorable variance of paid nonproductive hours may have occurred due to some staff being on modified duty, sick leave, meeting time, or education time, which means they are getting paid with no patient care involved. The overtime percentage of hour’s variance was 7. 5% over the budget and the registry percentage of hour’s variance was 8. 0% over the budget, both are unfavorable. The overtime may have been caused by bad time management, late arrival of the next shift, or working past shift hours due to not enough staff. The increase in the registry hours may have been due to not enough regular staff due to hiring freeze or staff being off for personal or illness reasons. The hours per patient day (HPPD) licensed productive hours was . 13 over budget, the direct product hours was within budget, and the total productive hours was within budget. The hours per patient day over budget may have been caused by the unit being over staffed or also due to the overtime and registry hours. The average daily census (ADC) per unit varied from being within budget to 7. 50 over the budget. The daily census is very unpredictable and depends on the time of year, the admissions from ER or the clinic, and transfers from other hospitals or facilities. Strategies to keep the results aligned with expectations may be done by performance budgeting, which will analyze key areas such as staffing, cost control, increased productivity, and indirect and direct patient care. The activities affected by analyzing these performance areas would be daily staffing calculations, reduced cost to the unit, working more efficiently and better time management, patient care planning, and time spent on patient charting. Offering incentives could also be a good way to involve the staff by informing them of the budget goals. Benchmarking Benchmarking helps to identify performance gaps and identify where improvement is needed. â€Å"Benchmarking is used by large health systems and smaller practices alike as a tool to identify targets and set goals enabling staff to compare the operation’s service, process, and outcomes with those already attaining †best practice† goals† (Borglum, 2008). There are many benchmarking techniques; for the purpose of this paper three will be discussed, financial, performance, and operational. Financial benchmarking is performing a financial analysis and comparing the results in an effort to assess your overall competitiveness and productivity† (Cimasi, 2006). â€Å"[Financial benchmarking is among the more effective techniques for extracting information from a health care enterprise’s historical operating performance and presenting it in a form that facilitates informed judgments that help predict the subject entity’s future operating performance and financial condition]† (Cimasi, 2006). Performance benchmarking involves comparing the performance levels of organizations for a specific process, this information can then be used for identifying opportunities for improvement and/or setting performance targets† (Business Performance Improvement Resources, 2011). â€Å"Performance levels of other organizations are normally called benchmarks and the ideal benchmark is one that originates from an organization recognized as being a leader in the related area† (Business Performance Improvement Resources, 2011). [Performance benchmarking may involve the comparison of financial measures (such as expenditure, cost of labor, cost of buildings/equipment, cost of energy, adherence to budget, cash flow, revenue collected) or non-financial measures (such as absenteeism, staff turnover, the percentage of administrative staff to front-line staff, budget processing time, complaints, environmental impact or call center performance)]† (Business Performance Improvement R esources, 2011). Operational benchmarking embraces everything from staffing and productivity to office flow and analysis of procedures performed, this technique performs a comprehensive assessment considering different aspects of operational and business performance† (iCognitive, 2011). â€Å"Consequently, this model will help companies to improve from decision-making at the strategic level to implementations at the operational level† (iCognitive, 2011). These benchmarking choices were made based on the fact that all three techniques together will focus on the organization as a whole and not just one area, and might improve budget accuracy in future forecast. Covering finances, operation, and performance will incorporate every aspect of the budgets involved in the organization and give mangers the appropriate tools needed to justify and correct variances throughout the year and future years. Conclusion Strategies to manage budgets are used to maintain the actual cost predicted for budgets and to correct variances in cost. Variances may occur at any time, may be internal or external, and in most cases are correctable once investigated by the mangers. Benchmarking is used in strategic management and compares processes and performance to help improve organizations. The use of financial ratios and benchmarking is critical to understanding an entity’s overall historical performance and to the forecasting function of valuation analysis† (Cimasi, 2006). This paper has discussed specific strategies to manage budgets within forecast, compared five to seven expense results with budget expectations, described possible reasons for variances, gave strategies to keep results aligned with expectations, recommended three benchmarking techniques, and identified what might improve budget accuracy, and justified the choices made.

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay RESEARCH AIM The aim of this dissertation is to research and analyse the idealized picture of women in fashion advertisements and to define the role of digital impact of transparency in fashion advertisements. Another aim is also to provide recommendations regarding the best way of portraying the women in fashion advertisements to increase the brand sales. BACKGROUND TO ISSUE Womens fashion advertisements in magazines, television and in digital media show the idealized image of women that can cause different females reaction to that to which belong for example doubt in self-esteem, perceiving attractiveness in themselves, general body dissatisfaction or cause problem with eating. According to the range of researches womens self-perception changed through social comparison (Durkin, 2007). According to the WARC report We dont want to live in your fantasy world women want to see the advertisements that mirror their age, size or background. There is also a debate between many people how real women should look like in advertisements where the rise of digital technologies gives photographers, advertisers and other people who do advertisements opportunity to retouch images of models or celebrities. Most of the women are aware of the digital technologies and the way fashion magazines use them. Although digital technologies make air brushed models so popular, marketers have to know their potential customers needs and expectations towards the fashion advertisements. If consumers dont want to see air-brushed models in advertisements marketers have to respect this, otherwise there will be a loud respond in social media to that campaign. (Gillard, 2011). The subject will try to explain however fashion advertisements persuade or manipulate its target audience. It will also try to explain and evaluate a range of business and real-world marketing problems theories. Readers will learn and understand the effect of fashion advertisements on brand perception what is the impact of digital media in whole process of fashion advertisements and also how should look the future fashion campaigns to make its target audience happy. The subject will also investigate current fashion advertisements and analyse the changing habits towards it. The question which will be asked in this part is: what was the reason to start using curve women in some of the fashion campaigns and what were the reactions for it. OBJECTIVES To identify and critically review general theories and ideas. To critically analyse the idealized female picture in fashion advertisement and its impact of women body satisfaction and brand perception. To examine and consider how fashion brands can influence womens buyers behaviour. To compare and discuss the idealized images of fashion advertising. To critically assess the level of visual attention to fashion advertising    To compare and contrast the visual attention to fashion advertising offline and online. To critically evaluate the impact of digital technology in portraying the picture of women in fashion advertisements. To discuss the issue of telling the truth in the fashion advertisements and how it is relevant to the brand. Draw conclusion from both primary and secondary research undertaken. Make recommendations how women should be portrait in the advertisements. LITERATURE SOURCES According to the research there are many, up to date journals, books and many relevant websites. Most of the sources are published in last five years. Dissertation will start from analysing: BOOKS TELL THE TRUTH, SUE UNERMAN AND JONATHAN BASKIN 2012. This book explains the content of marketing communication and how telling the truth in advertising campaigns is important to the brands. It brings the advantage of building a competitive brand as well as brings sales and solid relationship with its customers. AFTER IMAGE, JOHN GRANT, 2003 Book looks into the future of marketing, provide a range of business theories as well as provide a social research and look into the trends which dominate in successful brands. SEMIOTIC ANALYSIS OF FASHION ADVERTISEMENT MANUEL KAUFMANN, 2006 Book answers to the question How fashion advertisements convey their images by explaining the semiotics theory, the science of sings and how does it relate in fashion advertisements. ADVERTISING IN WOMENS FASHION MAGAZINES, DRU WINN, 2011 Book analyse the entire fashion magazine, the sexual role of women in fashion advertisements and stereotypes which magazines have. JOURNALS WILL CHANGING MEDIA CHANGE THE WORLD? KASSEY WINDELS, 2011 Article says how digital media affect creativity of the fashion advertising campaigns, what is the difference between fashion advertisements now and before. TARGETING WOMENS FASHION CLOTHING OPINION LKEADERS IN MEDIA PLANNING: AN APPLICATION TO MAGZANIES, ERIC VERNETTE, 2004 Journal tries to answer for the questions such as: how can opinions leaders are identified in a given segment? Do the media they read statistically differ from the media read by no opinion leaders? in focus on womens clothing brands in France. PRETTY AS A PICTURE: A STUDY OF THE EFFECTS OF IDETALISED IMAGERY IN ADVERTING IN WELL- BEING OF YOUNG WOMEN, KAREN FRASER AND EMMA TAYLOR 2012 Article explains fashion advertising role in visual background and impact of airbrushed women in advertising on young women. WEBSITES WOMENS VIEWS ON THIR PORTRAY IN ADVERTISING- WE HAVE CHANGED, DO ADVERTISERS KNOW? GILLEM LAWSOM, BRAHMA SUNANDA, 2006 Article analyse how women what are the nowadays women values, have they changed and what have changed. It analyse how do advertisers should communicate with them to make successful campaigns. YOUNG WOMENS VISUAL PROCESSING OF FASHION ADVERTISMENTS USING EYE TRACKING, HAEVON JU, 2012 The study analyse the effects of fashion advertisements on young women using eye tracking. WHAT WOMEN REALLY WANT FROM CAMPAIGN, PETER FIELD, 2009 Article study different advertising campaigns by using focus group and analyse what are women expectation from the advertisements. Online fashion magazines will be analysed such as: http://www.vogue.co.uk/ http://www.cosmopolitan.com/ http://www.cosmopolitan.com/ METHODOLOGY Dissertation will conduct three stage processes which is research planning (subject identification, information collection and analysis), research implementation according primary and secondary research and research review. Literature review will focus on explanation, discussion and critical analysis of terms and concepts as well as on analysis of the most relevant studies about fashion advertisements and impact of digital technologies in this field. In order to confirm data gathered in the secondary research there will be conducted primary research with the use of different methods. Primary Research will complete the subject with the opinion and information from people who are currently working on this subject as well as people who are interested in this. Methods which will be included are: Questionnaire to confirm all captured data and confirm its reliability it is believed to carry out additional questionnaires which will gain at least sixty responses. Questionnaire will research what kind of fashion advertisements more are appealing to the women. Interviews Interview people from fashion magazines and advertising agencies to find out the decision making process for fashion advertisements. Whenever is it better to make advertisements with skinny and beautiful models or curvy ones and why is like that. Focus Groups to research how advertisements fashion changes peoples perception of a brand. People will see, compare and describes their feelings about many different kind of fashion advertisements. Advertisements analyse analyse of the successful advertisements will be provided. This will analyse what kind of fashion advertisements are the most successful, what kind of reaction was formed and measure the level of customer engagement. TIME PLAN The timetable below shows dissertation plan for the year. Intensive research, reading and advertisement analysis will be conducted from October and will last till March. Primary Research will start in December and will be carrying out till February. Dissertation review and last corrections will be made from April till last submission 9th of May. October November December January February March April May Intensive Research Methodology Review Final Proposal 24th Reading and Advertisement Analyse 2nd draft hand it 17th Primary Research Literature Review Editing And Reviews Final Submission 9th

Personal Narrative - My Parents Funeral :: Personal Narrative Writing

Narrative- My Parents' Funeral Celery sticks served as slugger bats; olives substituted for baseballs to be smashed across the kitchen. Cousins Sonny and Guido were pitcher and catcher, and my sister Dorrie was a combination of infield and outfield. I came up to bat for the first time just as Gramps called for us to come into the living room. A policeman stood in the doorway. Nonnie and Aunt Sandy were crying. All morning we had been told to stop touching the Thanksgiving dinner or we would be punished. Who expected to go to jail because of olives! Gramps pulled Dorrie and me onto his lap and hugged us close. "Your momma and daddy were going to get Uncle Vince and a truck hit their car. God took them to heaven." He started to cry. I wished he would let us down. His prickly sweater smelled of tobacco, and his mouth was purple from wine. Dorrie and I went home with Aunt Sandy. My stomach was hurting and making tiger noises, but everybody was crying so I was afraid to say I was hungry. In the morning we went to a dark room where Mother and Daddy were lying in coffins. It smelled so sweet in that room, and the red-glassed candles burning everywhere made it sticky hot. Mother wore a lacy pink dress. A pink satin blanket covered her feet. Daddy looked so white, as if he wore makeup like Mother. Folded newspapers were hidden inside his trouser legs. At night we all knelt down on the blue carpet and prayed a long, long time with Father Minnorra from Our Lady of the Angels Church. My knees were sore and I shifted my weight from one leg to the other. Aunt Sandy touched my shoulder and said, "Marie, stop that rocking. Kneel up." The morning of the funeral was very bright. The curtains were opened in the coffin room. Aunt Sandy held my hand. She wore a black hat with a big black feather. Her eyes had big red circles around them, and her mouth was bright red. She reminded me of the clown in my circus coloring book.

Apt Pupil, Daily Show, Perfect Storm, and How to Make an American Quilt :: The Daily Show Perfect Storm

Apt Pupil, Daily Show, Perfect Storm, and How to Make an American Quilt - How Will These Help My Writing? Apt Pupil Psychological thriller Lack of a conclusion Not enough character development Plot didn't develop Daily Show Appeals to a specific audience Comedy and satire of the news and current events Sensationalism Perfect Storm Use of imagery Believable dialogue Suspenseful situations Believable reactions How to Make an American Quilt Complete characterization Plots independent of each but make an interdependent story Believable events and reactions The four works; Apt Pupil, Daily Show, Perfect Storm, and How to Make an American Quilt are all very respectable in their individual sense. Each work possesses a different style and is different in presentation. The difference in presentation is very important when analyzing a specific work. Television for example can deal with changing current events and issues. The Daily Show is the perfect example. The show thrives off of satire of everyday events and needs changing circumstances to exist. Satire is not restricted to television; it has been utilized in books, magazines, and movies for years. Jonathan Swift is a prime example of a satirist of his times. He wrote novels such as Gulliver’s Travels that criticized his era in a mocking fashion. The main differences between the television and a novel are the interaction. The fact that the dialogue is heard and not just read, seen not just imagined. The spectacle of The Daily Show is not wonderful. The set is very simple but it is functional. The Daily Show is a perfect example of how to make the scenery and set functional and not showy. The Daily Show uses it’s resources to make the best show possible, and it succeeds. A similar form of media is film. Films are dependent on good scripts, dialogue and acting. Acting is essential, even if the script is beautiful, if the acting is horrible the film suffers and vice-versa. Apt Pupil is a film that lacks in screenplay. The acting was great, the portrayl of the characters believable, but the dialogue and plot was not well developed and therefore the movie lacked a sense of completion. The spectacle was wonderful, there was great use of light, objects, angles but the work was definitely lacking essential parts. The literary lesson to learn from this work, is that a few good points of a work do not make up for the lacking parts. A film, television show, novel, or essay needs to clear and concise and complete.

Legalization of Marijuana :: informative weed essay

Legalizing marijuana could lead to new medicinal purposes. This seems to be the strongest argument in legalizing this substance. Marijuana is a controlled substance, also known as a narcotic. More commonly named in the past, hemp plant or cannabis, is one of the oldest known psychoactive plants in humanity. The main ingredient in marijuana that causes the â€Å"high† people get form smoking it is known as THC (â€Å"tetrahydrocannabinols†). A native of central Asia, cannabis may have been cultivated as much as ten thousand years ago. It was cultivated in China by 4000 B.C. and in Turk Stan by 3000 B.C. It has long been used as a medicine in India, China, the Middle East, Southeast Asia, South Africa, and South America. The first evidence of the medicinal use of cannabis was during the reign of the Chinese Emperor Chen Nung five thousand years ago. â€Å"It was recommended for malaria, constipation, and rheumatic pains (Grinspoon, Lester. 3) Since then many American research facilities have tried to cannabis find medicinal purposes for the drug. In the twentieth century has been proposed or shown to be useful as a medicine for many disorders and symptoms. As the results of various state research programs indicate, marijuana may be a remarkably effective substitute for standard drugs. â€Å"In one study of fifty-six patients who got no relief from standard anathematic agents, 78 percent became symptom-free when they smoked marijuana.† (Grinspoon, Lester. 25). Marijuana is also used for medicinal purposes in disorders such as: cancer chemotherapy, glaucoma, epilepsy, multiple sclerosis, paraplegia, AIDS, chronic pain, rheumatic diseases, depression and other mood disorders. Though all of these have valid reason to legalize marijuana the FDA has yet to approve of it. "Today drugs must undergo rigorous, expensive, and time-consuming tests to win approval by the Food and Drug Administration for marketing as medicines." (Grinspoon, Lester. 226 ) Those who are suffering from various diseases are also excluded from the use of marijuana. If cannabis was made legal, there are several medicinal uses for it. The most recent is a study of the effects of marijuana on Multiple Sclerosis. Multiple Sclerosis is a degenerative disease of the central nervous system. Eventually victims of the disease may become totally paralyzed and forced to use a wheel chair. According to the BBC news, (an English news website), about 200 people have signed up to take part in the first national study of the effects of this narcotic on the disease.

Communication Process Worksheet Essay

Think about a misunderstanding you have experienced with another person at work, school, or in a health care environment. Write your answers in paragraph form. 1. Briefly describe the misunderstanding, including the setting and the people involved. The misunderstanding I experienced was at work, when communication was crossed between me, my manager, and the Pathologist. I was told to do a certain project by the pathologist, and my manager had told me to get back to my desk and take phone calls. I had told my manager that I’m not supposed to be on the phone, because I’m doing a special project for the pathologist. The manager thought I was lying and she had to go talk to the pathologist that had advised me of the special project. It was later found out that I was to do the project after lunch when we usually don’t receive phone calls. 2. Complete the following table with information from your described misunderstanding. 3. The perception model in Ch. 2 of Communicating in the Workplace shows that prior knowledge and experiences combine with your psychological state to shape your subjective reality. What was your perception going into the situation? How did your perception of the misunderstanding affect the communication process? My perception going into the situation was that I had to start on the project right away and get it done as soon as possible. The project was my top priority. After I finish the project I would go back to my desk and continue my job tasks. My perception of the misunderstanding affected the communication process by not getting the job done when it should have been done. Thinking that I had to get on the project right away I forgot about my daily work tasks. Not doing my daily tasks would result in missed important phone calls and delayed tasks. With the misunderstanding I would have the wrong task done at the wrong times causing mishap and confusion. With missed phone calls there would be missed requests, concerns, and orders from our clients. The job would of not run smoothly that day. If communication was understood I would of completed my daily job tasks, then go on to finishing the project. 4. After reflecting on your misunderstanding and analyzing it with what you have learned this week, what did you learn about the communication process? What I learned about communication processes is the fact how a message is encoded or decoded to the sender and to the receiver, The way the communication process works out depends on how well the message is sent to the receiver. Reference Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.

Analysing Carbon Emissions From Pakistan Environmental Sciences Essay

The anthropogenetic CO2 emanations and planetary heating has alarmed worldly to happen new and better ways to run into the energy demand while cut downing the GHGs. Pakistan is besides badly affected by energy crisis and environmental jobs. Pakistan brick kilns are one of the major fluke gas emanation resources. The intent of this research is to develop a simulation theoretical account to relieve CO2 emanations and utilize it for the production of fertiliser that helps the agribusiness needs and economic system. The widely used MEA dissolver to capture flue gases is replaced by Aqueous Ammonia because the subsequently non merely absorbs all three major acid gases ( CO2, SO2 and NO2 ) to greater extent but besides produces a compound fertiliser from these acid gases which has advantage over other fertilisers and does non pollute the land H2O. It has been found that soaking up efficiency is increased with addition of NH3/CO2 molar ratio. This methodological analysis has been first clip introduced in Pakistan to bring forth a fertiliser from the flue gases of brick kilns. This technique can significantly cut down air pollution and a measure towards sustainability. The phenomenon of planetary heating has changed its form and converted itself to planetary warning. It is due to non merely the monolithic emanation of GHGs in the ambiance but besides deficiency of appropriate direction system to cut down the monolithic sum of the GHG. GHG chiefly consists of CO2, H2O bluess, methane and last but non least choloroflorocarbon. Harmonizing to the Intergovernmental Panel on Climate Change ( IPCC ) , about three-quarterss of the addition in atmospheric CO2 is attributable to firing fossel fuels. [ IPCC, Climate Change 2001: impacts, version and exposure. Contribution of working group II to the Third Assessment Report of the Intergovernmental Panel on Climate Change, Cambridge: Cambridge University Press ; 2001. ] If the C in all the estimated dodo fuel militias were emitted to the ambiance, the C concentration would lift to more than 5 times pre-industrial degree. [ O'Neill BC, Oppenheimer M. Climate Change: Dangerous Climate impacts and the Kyoto proto col, Science 2002 ; 296 ( 5575 ) :1971-2. ] With mention to the IPCC anticipation, the ambiance would incorporate up to 570 ppm of CO2 by the terminal of 2100, doing a rise of mean planetary temperature of around 1.9o ­C and an addition in average sea degree of 3.8 m [ Stewart C, Hessami M.A survey of methods of C dioxide gaining control and sequestration- the sustainability of a photosynthetic bioreactor attack, Energy Convers Manage 2005 ; 46 ; 403-20 ] . Another IPCC studies on CO2 gaining control and storage gives planetary CO2 emanation in 2000 at 23.5GT with about 60 % of this attributed to 7887 beginnings above 100,000 tonne/year including 4942 electrical power Stationss which emitted 10.5GT/year CO2. the staying 40 % emanations were chiefly from transit systems. [ IEA particular study on C dioxide gaining control and storage, IPCC web site: www.ipcc.ch ; 2005 ] . Other than power workss and cars brick kilns are besides lending in environmental pollution. Coal and wood are normally employed in the fabrication of bricks in Pakistan. The burning of coal and wood release C dioxide, methane, C atom, azotic oxide and a assortment of manufactured chemicals that do non happen in nature like Chlorofluorocarbons, ozone, C monoxide, non-methane hydrocarbons, ( NMHCs ) and nitrogen oxides [ 2 ] . Harmonizing to our appraisal there are more than 1000 brick kilns working in the locality of Lahore. The one-year production of bricks is about 46 million per twelvemonth from more than 6000 brick kilns in Pakistan. The emanations from Brick Kiln industry in Pakistan is at scaring degree. It has been estimated that about 533019 dozenss of untreated nursery gases are emitted from these kilns on one-year footing which contribute in assorted environmental jobs can be observed in table 1. [ 2 ] . The tallness of chimney is besides non high plenty because of which the somberness leans downwards to the land, finally fouling the country.Table 1: CO2 Emissions of states of PakistanState Probationary Division Green Houses Gases Emission ( tons/year ) Green Houses Gases Emission % age Punjab Entire 479467 89.96 Sindh Entire 34332 6.44 Khyber Pakhtunkhwa Entire 14745 2.76 Balochistan Entire 4475 0.84 Grand Total 533019 100Figure 1: Pakistan CO2 emanation ( metric dozenss per capita )Figure 2: Word CO2 emanation ( metric dozenss per capita )Emissions from Brick kiln: The emanations from Brick Kiln industry in Pakistan is at scaring degree. The values of GHGs release calculated from the up matching to 6000 brick units established in the state are 139600, 19600, 495200, 2100, 360, 17 and 540 T severally for entire C ( C ) , C dioxide ( CO ) , C dioxide ( CO2 ) , methane CH4, azotic oxide ( NO ) , nitrogen dioxide ( N2O ) and NOx. It is apparent that GHGs emanations are dominated by C dioxide ( CO2 ) followed by CO and other non- CO2 gases. Projected parts of GHGs from the Punjab state to the state ‘s entire emanations are highest which can be observed in the Table 1. [ 2 ] . Environmental Issue: Environmental issues due to emanations of pollutants from burning of fossil fuels have turned into planetary jobs, every bit good as air toxics and nursery gases ( GHGs ) . The usage of fossil fuels for energy contributes to a figure of environmental jobs globally. Harmonizing to the Intergovernmental Panel on Climate Change ( IPCC ) [ 1 ] , about three-quarterss of the addition in atmospheric CO2 is attributable to firing fossil fuels. Table 2 shows the harmful pollutants released into the ambiance from combustion of fossil fuels. If the C in all of the estimated dodo fuel militias were emitted to the ambiance, the C concentration would lift to more than 5 times pre-industrial degrees [ 2 ] .Table 2: Fossil fuel emanation degrees ( pounds/billion BTU of energy input )Pollutant Natural Gas Oil Coal Carbon dioxide 117000 164000 208000 Carbon monoxide 40 33 208 Nitrogen oxide 92 448 457 Sulphur oxide 1 1122 2591 Particulates 7 84 2744 Mercury 0.00 0.007 0.016 Entire 117140 165687.007 214000.016 Beginning: EIA Surveies have shown that increased GHG degrees in ambiance are believed to do planetary heating. Among these GHGs, CO2 makes up a high proportion in regard of its sum nowadays in the ambiance, lending 60 per centum of planetary heating effects [ 3 ] .World Consumption of FertilizerWorld fertiliser ingestion increased exponentially in the period 1950- 1990. This growing was spurred by the rise in nutrient demand by increasing universe population. Achieving higher production given the same sum of land can be done through three ways. Turning more land into cultivable land through better irrigation Using High Yielding Seeds ( HYS ) Using fertilisers to better dirt content Improvement in dirt content is the most convenient and often followed method. Furthermore, it has gained widespread usage as nutrient demand rises. The exponential growing in universe fertiliser ingestion experienced a brief downswing in the early 1990 ‘s due to the prostration of fertiliser ingestion in the states of cardinal Europe and the Former Soviet Union, following structural alterations and economic jobs. However station that brief downswing, growing in fertiliser ingestion is once more on the rise and rapid growing is expected to go on in the hereafter. Harmonizing to IFA estimations, the universe fertiliser ingestion is expected to make 199.2mntpa in 2030 from 174.7mntpa in 2015.Figure 3: World Fertilizer ConsumptionMeasure towards SustainabilityIt is clear that CO2 is the chief constituent that is present in surplus more than other pollutants and fouling the environment. To maintain the environment clean such techniques must be employed that non merely capture the CO2 and other gases and besides utilize them to bring forth a valuable merchandise from these flue gases. This thing will assist in economic system an d maintain the environment clean and finally capturing and transition of CO2 from flue gases into a valuable fertiliser ( NH4HCO3 ) is so the first measure towards sustainability.WorkThe Aqueous ammonium hydroxide is used as a dissolver to capture the fluke gases breathing from the brick kiln which non merely captures CO2, but besides SO2 and NOx. The ammonia solution after soaking up was found to incorporate ammonium hydrogen carbonate [ NH4HCO3 ] , ammonium sulphate [ ( NH4 ) 2SO4 ] , and ammonium nitrate [ NH4NO3 ] , which comprise a compound fertiliserFigure 4: the fluke gases CO2, SO2 and NOx from the stack of brick kiln are breathing. The reaction of aqueous ammonium hydroxide with CO2 non merely captures CO2 but besides give a by-product ; ammonium hydrogen carbonate ( NH4HCO3 ) used a fertiliserAbsorption ability of Aqueous Ammonia Vs MEAMEA ProcessAmine soaking up engineeringThe soaking up engineering which uses amine solution ( MEA ) is being used in natural gas industry f or 60 old ages and is considered as a mature engineering. Natural gas industry utilizes MEA to absorb CO2 from natural gas. The remotion of CO2 from burning fluke gas can be done by a figure of commercial MEA soaking up processes. In an absorbent, the MEA solution is allowed to hold a contact with fluke gas which consequences in the soaking up of CO2. When used in a power works, CO2 is entrapped by the dissolver while the fluke gas is bubbled through the dissolver in a jammed absorber column. Subsequently the captive CO2 is stripped off of the dissolver by counter fluxing steam at 100 to 200 grade Celsius in a regenerator unit. CO2 watercourse is concentrated ( up to 99 % ) due to the vaporization of H2O bluess and this watercourse can subsequently be compressed for commercial applications or storage. The procedure is economically hapless as it calls for a big equipment and intensive energy input. Recycle rate of CO2 for MEA is 98 % : The basic reaction for this procedure is: C2H4OHNH2+H2O+CO2>C2H4OHNH3++HCO3-Disadvantages of MEA procedureMEA procedure bears some defects which are: 1. Loading capacity of CO2 is little 2. Equipments confronts high corrosion rates 3. High absorptive make-up rate is generated by amine debasement chiefly because of SO2, NO2, HCl, HF and O in fluke gas 4. Energy ingestion is really high particularly during high temperature absorbent regeneration When the CO2 is entrapped from coal or crude oil derived burning fluke gas, hints of sulphur dioxide should besides be removed to avoid debasement of MEA by SO2 and O meanwhile irreversible debasement merchandises are constituted. The cost of MEA procedure is high on history of debasement even if all of the SO2 is removed from the fluke gas by using a desulphurization unit. Oxides of N should besides be dispatched organize the fluke gas to maintain up the emanation bounds.Figure 5: Degradation MEA by CO2 and O2The cost of MEA make-up is high because of debasement, even after most of the SO2 is removed from the fluke gas in an upstream fluke gas desulphurization unit. NOx must besides be finally removed from the fluke gas before it is discharged into the air in order to run into present and future gaseous emanation bounds.Advantages of Aqueous Ammonia over MEAReplacement of widely used MEA procedure by individual Aqua Ammonia procedure can ensue in the gaining control of all three maj or acid gases along with HCl and HF which might be in the fluke gas. Since emanations of SO2 and NOx must maintain up certain emanation bounds, a individual procedure is more than plenty to cut down the capital cost by capturing all the acid gases and besides simplify the complexness of emanation control system. Presently there is no emanation bound on CO2 but clip is non far off when it will besides hold a restricted emanation bound. Sulpher dioxide and O in flue gases can bring on equipment corrosion ; the Aqua Ammonia Process can acquire over this job by cut downing absorptive make-up rate. Another advantage of the Aqua Ammonia procedure over the MEA procedure is that the energy demand for absorptive regeneration is predicted to be really low. Beforehand it was approximated that thermic energy ingestion for CO2 regeneration utilizing the Aqua Ammonia Process could be at least 75 % less than the MEA procedure. Many other economical grounds are besides at that place to back up the ammonium hydroxide procedure The profitable by-products, ammonium hydrogen carbonate ( NH4HCO3 ) ammonium sulphate ( ( NH4 ) 2SO4 ) and ammonium nitrate ( NH4NO3 ) are produced, used as a fertiliserAdvantage of production of NH4HCO3China had been preferring ammonium carbonate as a N fertiliser for about 30 old ages. It is already elaborated that when ammonium carbonate is used as a nitrogen fertiliser deep in the dirt its action of work is merely similar urea and ammonium sulfate. As we know that carbonates react with alkalic Earth minerals ( Ca, Mg ) ensuing in the formation of carbonated minerals. Excessive usage of land H2O may do high degrees of alkaline minerals in dirts as in the western United States ; the hydrogen carbonate from ammonium carbonate non merely neutralizes alkalic species but besides deoxidizes salt into stable compounds like H2O and Ca carbonate. HCO3-+Ca2++OH->H2O+CaCO3v Solid merchandises like CaCO3 are a absolutely stable signifier of cloistered CO2 ( Fig. ) . Furthermore, dirt had a capableness to move as a engagement stuff which held back NH4+ but allow HCO3- dribble down with rainfalls or irrigation to land H2O which was already enriched with alkalic minerals Ca2+ . Consequently carbonates reacted with alkalic minerals in land H2O ensuing in the deposition of carbonated minerals in the undersoil Earth bed ( fig. 5A ) . Dirt atoms are negatively charged therefore it attracts positively charged ions but repel negative ions due to its higher affinity for positively charged species ( NH4+ ) as compared to negatively charged species ( HCO3- ) .Figure 6:There upon when ammonium nitrate is used as a fertiliser, NO3- over flows with H2O which non merely consequences in the want of the fertiliser but besides taint of land H2O. Carbonates are non as unsafe species as nitrates because those do non do wellness jobs therefore NH4HCO3 and ( NH2 ) 2CO are preferred fertilisers. Groundwater motion takes carbonates to the Earth subsurface every bit deep as 500 to 1000 m where they deposits as carbonated mineralsFigure 7: Loss of fertiliser and taint of land H2O by utilizing NH4NO3It is obvious that use of NH4NO3 as fertiliser contaminates the land H2O and NO3- is easy run off where as when NH4HCO3 is used as a fertiliser could cut down the job of NO3- overflow and does non pollute the land H2O.MethodologyAqueous Ammonia ProcedureIt has been proposed that the widely utilised MEA procedure is replaced with aqueous ammonium hydroxide procedure to capture all three major acid gases ( SO2, NOx, CO2 ) plus HCl and HF, which may co-exist in the fluke gas. Since SO2 and NOx emanations must stay by with certain emanation bounds, a individual procedure to capture all acidic gases is expected to cut down the sum cost and complexness of emanation control systems. Unlike the MEA procedure, the Aqua Ammonia Process ( AAP ) is non expected to hold absorptive debasement jobs that are caused by sulfur dioxide and O in fluke gas nor is it expected to do equipment corrosion. The application of ammonium hydroxide for coincident decrease of SO2, NOx and quicksilver has besides been reported [ 31 ] . Different theoretical accounts and methods have been proposed and tested. In our theoretical account, we have chosen Aqueous ammonium hydroxide as the dissolver. The theoretical account was developed on HYSYS 3.2. General NRTL was selected as the fluid bundle. This unstable bundle is rather various and it non merely accommodates the belongingss of our system constituents but besides the aqueous and assorted solvent systems. The flow-sheet of our theoretical account is shown in Fig. 3 Flue gas enters the absorber from the underside to the top through the absorber where interacts in counter-clock manner with aqueous ammonium hydroxide dissolver ( NH3+H2O )Table 3: Flue gas composing from brick kilnSr. Number Component Mole Percentage 1 N2 71 2 Carbon dioxide 6.06 3 Carbon monoxide 3.94 4 NO2 8.89 5 Water 3.11 6 H2 2.12 7 SO2 4.88Procedure ChemistryThe procedure of soaking up of CO2 by aqueous ammonium hydroxide involves a complex chemical gas-liquid reaction [ 1 ] , whose general chemical reaction look follows: NH3+H2O+CO2>NH4HCO3 ( 1 ) In fact, there are a series of in-between reaction procedures incorporated: NH3+CO2>NH2COONH4 ( 2 ) NH2COONH4 hydrolyzes into NH4HCO3:NH2COONH4+H2O>NH4HCO3+NH3 ( 3 ) Besides, ammonium hydroxides can respond with H2O to make NH4OH: NH3+H2O>NH4OH ( 4 ) NH4HCO3 produced by hydrolytic reaction will respond with NH4OH to make ( NH4 ) 2CO3: NH4HCO3+NH4OH> ( NH4 ) 2CO3 ( 5 ) ( NH4 ) 2CO3 absorbs CO2 and creates NH4HCO3 ( NH4 ) 2CO3+H2O+CO2>2NH4HCO3 ( 6 ) Spraying aqueous ammonium hydroxide into fluke gas non merely captures CO2 but besides absorbs hints of SOx and NOx from the fluke gas in conformity with the undermentioned chemical equations: NOx+SOx+H2O>HNO3+H2SO4 ( 7 ) HNO3+H2SO4+NH3>NH4NO3+ ( NH4 ) 2SO4 ( 8 ) The merchandise formed ammonium hydrogen carbonate ( NH4HCO3 ) has been used as a N fertiliser in China for over 30 old ages. It has been good demonstrated that when NH4HCO3 is placed into deep dirt, its nitrogen fertilisation consequence on harvests is similar to that of other N fertilisers, such as ( NH4 ) 2SO4 and urea. The intent of this work is to relieve the emanation of CO2 from the selected brick kiln, as this gas is among the major perpetrators doing green-house consequence which has finally resulted in drastic and black conditions alterations and temperature-rise to alarming degrees across the Earth. Each twelvemonth the add-on of Carbon dioxide entirely from the brick industry of Pakistan is 35072.65. Gas soaking up has so far been the most utile and advantageous technique which has been covered good in the subdivision station C techniques. Experimental The CO2 soaking up rate surveies were performed in an absorber in dynamic simulation environment on hysys 3.2. shown in Figure 3. The temperature of gases breathing from top of the brick kilns is in the scope of 120 to 150 & A ; deg ; C. The composing of the flue gasses were found utilizing industrial burning and emanation analyser ( E8500, USA ) which is shown in Table 2. Aqueous Ammonia solution is passed through a ice chest in order to diminish the temperature of aqueous ammonium hydroxide temperature, as it gives best consequence at low temperature, introduced from top of the column through valve. The fluke gas is introduced through from the underside of an absorber through a pump that increases its flow rate. In absorber counter flow soaking up takes topographic point and as a consequence, most of the CO2, SOx and NOx are absorbed and a by-product, NH4HCO3, is produced, which is widely used as fertiliser.Figure 8: Procedure flow sheetAbsorber DesignIn our Hysys theoretical accou nt we selected an absorber for the soaking up of flue gases. We used different temperature force per unit area conditions for absorber in order to the happen the best soaking up efficiency and cipher the no. of phases. We found that after nine plates the soaking up efficiency is decreased as shown in graph, and maximal soaking up is achieved utilizing aqueous ammonium hydroxide in an absorber of nine home bases.Figure 9: No of phases Vs mole fraction of CO2 absorbedIn our HYSYS theoretical account, we varied different parametric quantities ( i.e. Temperature, Pressure, Flow-rate, Aqueous Ammonia concentration etc. ) and examined the resulting per centum of CO2 absorbed.Consequences and DiscussionThe rate of soaking up is affected by variables such as temperature, force per unit area, flow-rate, solvent per centum etc. all these variables were manipulated to analyze their consequence on soaking up with the aid of ensuing tabular arraies and tendencies. The consequences of all these p arametric alterations are discussed one by one.Consequence of Flow rate on CO2 Absorption:The consequences obtained by simulation of our HYSYS theoretical account show understanding with the standard findings that there is addition in soaking up with that of addition in flow rate. In our HYSYS theoretical account, we used different flow-rates and it has been found that soaking up efficiency is increased with addition of NH3/CO2 molar ratio as shown in Fig. At about a NH3/CO2 molar ratio of approximately 1.5, the highest CO2 soaking up efficiency was measured at approximately 97 % and 100 % for instance of NOx and SOx. In our simulation theoretical account at 230kgmole/hr the maximal soaking up of 97 % of CO2 is observed. At high flow rate i.e. after 230 kilogram mol/hr the consequence of flow rate on soaking up does non demo the same increasing tendency. Model with different fluctuation of temperature was simulated but here the coincident consequence of flow rate between 20 & A ; de g ; C to 30 & A ; deg ; C on soaking up of CO2 have been shownFigure 10: Molar ratio of NH3/CO2 Vs CO2 Absorbed %Figure 11: Consequence of flow rate of Aq.NH3 on soaking up of CO2Consequence of Temperature on CO2 Absorption:It is a good known fact that temperature is reciprocally related to the rate of soaking up, our simulation theoretical account besides gives the correspondent consequences. The system temperature was varied from 15 & A ; deg ; C to 40 & A ; deg ; C with different solvent per centum ( 10.5 % , 14 % and 20 % ) and there was a grade lessening in soaking up rate with the increasing temperature and addition in soaking up with lessening in temperature. The ensuing graph is shown.Figure 10: Consequence of Temperature on CO2 soaking upConsequence of NH3 concentration in solution on soaking up rateThe effects of ammonia concentration on CO2 soaking up rate are shown in graph. As the CO2 soaking up reaction progresses, the rates are higher for the solutions with higher amm onium hydroxide concentrations. As expected, CO2 took longer to divide through the solutions holding higher ammonia concentration. For overall absorptive of CO2, the information forms indicate out that it is more advantageous to utilize a higher concentration ammonia solution as CO2 absorbent. The decisions are the same at all three reaction temperatures. By utilizing 20 % AA at 15 & A ; deg ; C 96 % maximal soaking up is observed. Therefore 20 % AA solution was selected as the optimal solution.DecisionIn this work, a theoretical account has been developed and simulated, which aims at the control of CO2 gas which is continuously come ining to the environment from the brick industry in Pakistan and bring forth a fertiliser from the flue gases. It is for the first clip that the brick industry in Pakistan has been analyzed with this position that by spraying aqueous ammonium hydroxide into existent fluke gas produced by a brick kiln can non merely gaining control CO2 but besides absorb SO2 and NOx from the fluke gas a nd specially gives a compound fertiliser as a by-product.Presently, there is merely one known commercial procedure that uses ammonium hydroxide to at the same time take SO2 and NOx from fluke gas within one reactor and bring forth assorted ammonium sulfate and nitrate fertiliserThe soaking up efficiency of CO2, SO2, and NOx in existent fluke gas from a coal-burning installation varies depending on the reaction conditions. The soaking up efficiency of CO2 and SO2 was found to increase with an addition in the concentration of aqueous ammonium hydroxide. Over the NH3/CO2 molar ratio of 1 to 1.5 that was tested, and maximum the CO2 gaining control efficiency was measured at 1.5 is 97 % . The aqueous ammonium hydroxide soaking up solution was found to incorporate a assorted crystalline of ammonium hydrogen carbonate [ NH4HCO3 ] , ammonium sulphate [ ( NH4 ) 2SO4 ] , and ammonium nitrate [ NH4NO3theiˆ ] chief constituents of a compound fertiliser. The captive CO2 in the aqueous ammonium hydroxide solution is in the signifier of HCO3 – and CO3 -2. For a certain molar ratio of NH3/CO2, there is a balanced concentration of HCO3 – and CO3 -2 in the assorted ammonia solution. By spraying the assorted ammonia solution into flue gas incorporating CO2, higher NH4HCO3 content ( higher HCO3 – concentration ) in assorted solution can be obtained.